The Toys and Games Market is expected to be around US$ 16.29Billion by 2027 at a CAGR of 4.88% in the given forecast period.
Toys and games are playthings which variety fromdolls,rattles and toy cars to bouncing ropes, board games and jigsaw puzzles. They come with an inherent value that adds to the overall expansion of children. Toys help the children to express their feelings and boost their imagination. Whereas, games are anexcessive way to de-stress and help in improving the cognitive, physical and social skills. Population development coupled by continuously increasing personnel disposable income levels is expected to represent a strong catalyst for the global toys and games market. Moreover, apart from children, the sale of toys and games are also expected to be driven by older customers, especially in segments such as action accessories andfigures.Rising birth rate, coupled with increasing income, is expected to deliver growth opportunity for the global toys and games market over the forecast period. Growing popularity of PUBG, FIFA,and Counter strike among the older people andyoungsters is expected to drive the market. Growing number of video game tournaments and spending on video games are likely to contribute to the market development in the upcoming years.
Toys and Games Market is Segmented by Product Type (Games and Puzzles, Video Games, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys and Other Product Types); by Distribution Channel (Online and Offline Channels); and by Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa). The report offers market size and forecasts for toys and games (in USD billion) for the above segments.
The global Toys & Games market is segregated on the basis of Distribution Channel Outlook as Offline and Online. Based on Product Outlook the global Toys & Games market is segmented in Puzzles, Preschool Toys, Outdoor/Sports, Dolls, Video Games, and Others. Based on Application Outlook the global Toys & Games market is segmented in 0 – 8 Years, 8 – 15 Years, and 15 Years & Above.
The global Toys & Games market report provides geographic analysis covering regions, such as North America, Europe, Asia-Pacific, and Rest of the World. The Toys & Games market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.
Competitive Rivalry
Lego, Mattel Inc., Namco Bandai, Hasbro, Toy Quest, Sanrio Company Ltd., Konami Corporation, Integrity Toys, Inc., Jakks Pacific, and others are among the major players in the global Toys & Games market. The companies are involved in several growth and expansion strategies to gain a competitive advantage. Industry participants also follow value chain integration with business operations in multiple stages of the value chain.
The Toys & Games Market has been segmented as below:
Toys & Games Market, By Distribution Channel Outlook
Toys & Games Market, By Product Outlook
Toys & Games Market, By Application Outlook
Toys & Games Market, By Region
Toys & Games Market, By Company
The report covers:
Report Scope:
The global Toys &Games market report scope includes detailed study covering underlying factors influencing the industry trends. The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies. The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Toys &Games market share. Major industry players with significant revenue share include Lego, Mattel Inc., Namco Bandai, Hasbro, Toy Quest, Sanrio Company Ltd., Konami Corporation, Integrity Toys, Inc., Jakks Pacific, and others.
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1. Introduction
1.1. Key Points
1.2. Report Description
1.3. Markets Covered
1.4. Stakeholders
2. Research Methodology
2.1. Research Scope
2.2. Research Methodology
2.2.1. Market Research Process
2.2.2. Research Methodology
2.2.2.1. Secondary Research
2.2.2.2. Primary Research
2.2.2.3. Models for Estimation
2.3. Market Size Estimation
2.3.1. Bottom-Up Approach
2.3.2. Top-Down Approach
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Challenges
5. Toys & Games Market, By Distribution Channel Outlook
5.1. Key Points
5.2. Offline
5.3. Online
6. Toys & Games Market, By Product Outlook
6.1. Key Points
6.2. Puzzles
6.3. Preschool Toys
6.4. Outdoor/Sports
6.5. Dolls
6.6. Video Games
6.7. Others
7. Toys & Games Market, By Application Outlook
7.1. Key Points
7.2. 0 – 8 Years
7.3. 8 – 15 Years
7.4. 15 Years & Above
8. Competitive Landscape
8.1. Introduction
8.2. Recent Developments
8.2.1. Mergers & Acquisitions
8.2.2. New Product Developments
8.2.3. Portfolio/Production Capacity Expansions
8.2.4. Joint Ventures, Collaborations, Partnerships & Agreements
8.2.5. Others
9. Company Profiles
9.1 Lego
9.1.1 Company Overview
9.1.2 Product/Service Landscape
9.1.3 Financial Overview
9.1.4 Recent Developments
9.2 Mattel Inc.
9.2.1 Company Overview
9.2.2 Product/Service Landscape
9.2.3 Financial Overview
9.2.4 Recent Developments
9.3 Namco Bandai
9.3.1 Company Overview
9.3.2 Product/Service Landscape
9.3.3 Financial Overview
9.3.4 Recent Developments
9.4 Hasbro
9.4.1 Company Overview
9.4.2 Product/Service Landscape
9.4.3 Financial Overview
9.4.4 Recent Developments
9.5 Toy Quest
9.5.1 Company Overview
9.5.2 Product/Service Landscape
9.5.3 Financial Overview
9.5.4 Recent Developments
9.6 Sanrio Company Ltd.
9.6.1 Company Overview
9.6.2 Product/Service Landscape
9.6.3 Financial Overview
9.6.4 Recent Developments
9.7 Konami Corporation
9.7.1 Company Overview
9.7.2 Product/Service Landscape
9.7.3 Financial Overview
9.7.4 Recent Developments
9.8 Integrity Toys, Inc.
9.8.1 Company Overview
9.8.2 Product/Service Landscape
9.8.3 Financial Overview
9.8.4 Recent Developments
9.9 Jakks Pacific
9.9.1 Company Overview
9.9.2 Product/Service Landscape
9.9.3 Financial Overview
9.9.4 Recent Developments
The Toys & Games Market has been segmented as below:
Toys & Games Market, By Distribution Channel Outlook
Toys & Games Market, By Product Outlook
Toys & Games Market, By Application Outlook
Toys & Games Market, By Region
Toys & Games Market, By Company
