The global Social Networking Sites Market is expected to exceed USD 89.37 Billion by 2026, with CAGR at 19.08% in the given forecast period.
Social networking site is an online platform which people use to build social networks or social relationship with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
Major factors expected to drive the growth of the social media is being increasingly acknowledged as a platform that helps in directing search keywords towards the websites of companies, leading to enhanced website traffic and brand popularity/visibility. The proliferation of smartphones is also playing a vital role in the growth of the market. Social media apps designed for smartphones regularly track activities and further increase the relevance of social media marketing.
The global Social Networking Sites market is segregated on the basis of Type as Entertainment and Commercial. Based on Application the global Social Networking Sites market is segmented in Person, SEMs, and Large Enterprises.
The global Social Networking Sites market report provides geographic analysis covering regions, such as North America, Europe, Asia-Pacific, and Rest of the World. The Social Networking Sites market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.
Competitive Rivalry
LinkedIn, Twitter, Reddit, InterActiveCorp, Tumblr, Facebook, Google, Tencent, Sina, Yahoo, and others are among the major players in the global Social Networking Sites market. The companies are involved in several growth and expansion strategies to gain a competitive advantage. Industry participants also follow value chain integration with business operations in multiple stages of the value chain.
The Social Networking Sites Market has been segmented as below:
Social Networking Sites Market, By Type
Social Networking Sites Market, By Application
Social Networking Sites Market, By Region
Social Networking Sites Market, By Company
The report covers:
Report Scope:
The global Social Networking Sites market report scope includes detailed study covering underlying factors influencing the industry trends.
The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies.
The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Social Networking Sites market share. Major industry players with significant revenue share include LinkedIn, Twitter, Reddit, InterActiveCorp, Tumblr, Facebook, Google, Tencent, Sina, Yahoo, and others.
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1. Introduction
1.1 Key Insights
1.2 Report Overview
1.3 Markets Covered
1.4 Stakeholders
2. Research Methodology
2.1 Research Scope
2.2 Market Research Process
2.3 Research Data Analysis
2.4.1 Secondary Research
2.4.2 Primary Research
2.4.3 Models for Estimation
2.5 Market Size Estimation
2.5.1 Bottom-Up Approach – Segmental Market Analysis
2.5.2 Top-Down Approach – Parent Market Analysis
3. Executive Summary
4. Market Overview
4.1 Introduction
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Challenges
4.2 Porter’s Five Force Analysis
5. Social Networking Sites Market, By Type
5.1 Introduction
5.2 Entertainment
5.2.1 Market Overview
5.2.2 Market Size and Forecast
5.3 Commercial
5.3.1 Market Overview
5.3.2 Market Size and Forecast
6. Social Networking Sites Market, By Application
6.1 Introduction
6.2 Person
6.2.1 Market Overview
6.2.2 Market Size and Forecast
6.3 SEMs
6.3.1 Market Overview
6.3.2 Market Size and Forecast
6.4 Large Enterprises
6.4.1 Market Overview
6.4.2 Market Size and Forecast
7. Social Networking Sites Market, By Geography
7.1 Introduction
7.2 North America
7.2.1 North America Social Networking Sites, By Type
7.2.2 North America Social Networking Sites, By Application
7.3 Europe
7.3.1 Europe Social Networking Sites, By Type
7.3.2 Europe Social Networking Sites, By Application
7.4 Asia-Pacific
7.4.1 Asia-Pacific Social Networking Sites, By Type
7.4.2 Asia-Pacific Social Networking Sites, By Application
7.5 Rest of the World
7.5.1 Rest of the World Social Networking Sites, By Type
7.5.2 Rest of the World Social Networking Sites, By Application
8. Competitive Insights
8.1 Key Insights
8.2 Company Market Share Analysis
8.3 Strategic Outlook
8.3.1 Mergers & Acquisitions
8.3.2 New Product Development
8.3.3 Portfolio/Production Capacity Expansions
8.3.4 Joint Ventures, Collaborations, Partnerships & Agreements
8.3.5 Others
9. Company Profiles
9.1 LinkedIn
9.1.1 Company Overview
9.1.2 Product/Service Landscape
9.1.3 Financial Overview
9.1.4 Recent Developments
9.2 Twitter
9.2.1 Company Overview
9.2.2 Product/Service Landscape
9.2.3 Financial Overview
9.2.4 Recent Developments
9.3 Reddit
9.3.1 Company Overview
9.3.2 Product/Service Landscape
9.3.3 Financial Overview
9.3.4 Recent Developments
9.4 InterActiveCorp
9.4.1 Company Overview
9.4.2 Product/Service Landscape
9.4.3 Financial Overview
9.4.4 Recent Developments
9.5 Tumblr
9.5.1 Company Overview
9.5.2 Product/Service Landscape
9.5.3 Financial Overview
9.5.4 Recent Developments
9.6 Facebook
9.6.1 Company Overview
9.6.2 Product/Service Landscape
9.6.3 Financial Overview
9.6.4 Recent Developments
9.7 Google
9.7.1 Company Overview
9.7.2 Product/Service Landscape
9.7.3 Financial Overview
9.7.4 Recent Developments
9.8 Tencent
9.8.1 Company Overview
9.8.2 Product/Service Landscape
9.8.3 Financial Overview
9.8.4 Recent Developments
9.9 Sina
9.9.1 Company Overview
9.9.2 Product/Service Landscape
9.9.3 Financial Overview
9.9.4 Recent Developments
9.10 Yahoo
9.10.1 Company Overview
9.10.2 Product/Service Landscape
9.10.3 Financial Overview
9.10.4 Recent Developments
The Social Networking Sites Market has been segmented as below:
Social Networking Sites Market, By Type
Social Networking Sites Market, By Application
Social Networking Sites Market, By Region
Social Networking Sites Market, By Company
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