Home » Technology & Media » Social Media Analytics Market Size, Share, Analysis Report
The global social media analytics market size is expected to be around US$ 26 billion by 2027, at a CAGR of 34% during the forecast period.
Social Media Analytics market is growing progressively because of increasing usage of text analysis for refining customer experience and development of image analysis solutions. Furthermore, improved diverse features and functions available on analytics platform that varieties customer demand for customized dashboards and other features inside the licensed price. Social Media Analysis is a procedure where data from various websites, and blogs is collected and examined to take business connected decisions. This process contains all the software and analyzing tools which are used to analyze the shapeless data found from various social media websites like Facebook and Twitter. Social Media Analytics support user in creating unlimited real time reports measuring the performance of company’s profile on social media websites. Furthermore, it also supports in measuring team performance, allow user to share these customized reports with the team for civilizing their efficiency. Social media analytics is a system used to pleat data from social media websites and analyze the gathered data through the support of social media analytics tools to make business decisions. Social media analytics is used in many functions; but, the fundamental use of the technology is to mine customer sentiments to align marketing and customer service activities.
The global Social Media Analytics market is segregated on the basis of Application as Risk Management and Fraud Detection, Public Safety and Law Enforcement, Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Others. Based on Component the global Social Media Analytics market is segmented in Services and Software. Based on Deployment Model the global Social Media Analytics market is segmented in Cloud and On-Premises.
Based on Organization Size, the global Social Media Analytics market is segmented in Large Enterprises and Small and Medium-Sized Enterprises. The report also bifurcates the global Social Media Analytics market based on Industry Vertical in Government and Defense, Media and Entertainment, Travel and Hospitality, Banking, Financial Services and Insurance, Telecommunications and It, Retail and Ecommerce, Healthcare and Life Sciences, and Others.
The global Social Media Analytics market report provides geographic analysis covering regions, such as North America, Europe, Asia-Pacific, and Rest of the World. The Social Media Analytics market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.
Competitive Rivalry
Meltwater, Khoros, Cision, Simplify360, Hootsuite, Oracle, Salesforce, IBM, Adobe, SAS Institute, and others are among the major players in the global Social Media Analytics market. The companies are involved in several growth and expansion strategies to gain a competitive advantage. Industry participants also follow value chain integration with business operations in multiple stages of the value chain.
The Social Media Analytics Market has been segmented as below:
Social Media Analytics Market, By Application
Social Media Analytics Market, By Component
Social Media Analytics Market, By Deployment Model
Social Media Analytics Market, By Organization Size
Social Media Analytics Market, By Industry Vertical
Social Media Analytics Market, By Region
Social Media Analytics Market, By Company
The report covers:
Report Scope:
The global Social Media Analytics market report scope includes detailed study covering underlying factors influencing the industry trends.
The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies.
The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Social Media Analytics market share. Major industry players with significant revenue share include Meltwater, Khoros, Cision, Simplify360, Hootsuite, Oracle, Salesforce, IBM, Adobe, SAS Institute, and others.
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1. Introduction
1.1 Key Insights
1.2 Report Overview
1.3 Markets Covered
1.4 Stakeholders
2. Research Methodology
2.1 Research Scope
2.2 Market Research Process
2.3 Research Data Analysis
2.4.1 Secondary Research
2.4.2 Primary Research
2.4.3 Models for Estimation
2.5 Market Size Estimation
2.5.1 Bottom-Up Approach – Segmental Market Analysis
2.5.2 Top-Down Approach – Parent Market Analysis
3. Executive Summary
4. Market Overview
4.1 Introduction
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Challenges
4.2 Porter’s Five Force Analysis
5. Social Media Analytics Market, By Application
5.1 Introduction
5.2 Risk Management and Fraud Detection
5.2.1 Market Overview
5.2.2 Market Size and Forecast
5.3 Public Safety and Law Enforcement
5.3.1 Market Overview
5.3.2 Market Size and Forecast
5.4 Sales and Marketing Management
5.4.1 Market Overview
5.4.2 Market Size and Forecast
5.5 Customer Experience Management
5.5.1 Market Overview
5.5.2 Market Size and Forecast
5.6 Competitive Intelligence
5.6.1 Market Overview
5.6.2 Market Size and Forecast
5.7 Others
5.7.1 Market Overview
5.7.2 Market Size and Forecast
6. Social Media Analytics Market, By Component
6.1 Introduction
6.2 Services
6.2.1 Market Overview
6.2.2 Market Size and Forecast
6.3 Software
6.3.1 Market Overview
6.3.2 Market Size and Forecast
7. Social Media Analytics Market, By Deployment Model
7.1 Introduction
7.2 Cloud
7.2.1 Market Overview
7.2.2 Market Size and Forecast
7.3 On-Premises
7.3.1 Market Overview
7.3.2 Market Size and Forecast
8. Social Media Analytics Market, By Organization Size
8.1 Introduction
8.2 Large Enterprises
8.2.1 Market Overview
8.2.2 Market Size and Forecast
8.3 Small and Medium-Sized Enterprises
8.3.1 Market Overview
8.3.2 Market Size and Forecast
9. Social Media Analytics Market, By Industry Vertical
9.1 Introduction
9.2 Government and Defense
9.2.1 Market Overview
9.2.2 Market Size and Forecast
9.3 Media and Entertainment
9.3.1 Market Overview
9.3.2 Market Size and Forecast
9.4 Travel and Hospitality
9.4.1 Market Overview
9.4.2 Market Size and Forecast
9.5 Banking, Financial Services and Insurance
9.5.1 Market Overview
9.5.2 Market Size and Forecast
9.6 Telecommunications and It
9.6.1 Market Overview
9.6.2 Market Size and Forecast
9.7 Retail and Ecommerce
9.7.1 Market Overview
9.7.2 Market Size and Forecast
9.8 Healthcare and Life Sciences
9.8.1 Market Overview
9.8.2 Market Size and Forecast
9.9 Others
9.9.1 Market Overview
9.9.2 Market Size and Forecast
10. Social Media Analytics Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 North America Social Media Analytics, By Application
10.2.2 North America Social Media Analytics, By Component
10.2.3 North America Social Media Analytics, By Deployment Model
10.2.4 North America Social Media Analytics, By Organization Size
10.2.5 North America Social Media Analytics, By Industry Vertical
10.3 Europe
10.3.1 Europe Social Media Analytics, By Application
10.3.2 Europe Social Media Analytics, By Component
10.3.3 Europe Social Media Analytics, By Deployment Model
10.3.4 Europe Social Media Analytics, By Organization Size
10.3.5 Europe Social Media Analytics, By Industry Vertical
10.4 Asia-Pacific
10.4.1 Asia-Pacific Social Media Analytics, By Application
10.4.2 Asia-Pacific Social Media Analytics, By Component
10.4.3 Asia-Pacific Social Media Analytics, By Deployment Model
10.4.4 Asia-Pacific Social Media Analytics, By Organization Size
10.4.5 Asia-Pacific Social Media Analytics, By Industry Vertical
10.5 Rest of the World
10.5.1 Rest of the World Social Media Analytics, By Application
10.5.2 Rest of the World Social Media Analytics, By Component
10.5.3 Rest of the World Social Media Analytics, By Deployment Model
10.5.4 Rest of the World Social Media Analytics, By Organization Size
10.5.5 Rest of the World Social Media Analytics, By Industry Vertical
11. Competitive Insights
11.1 Key Insights
11.2 Company Market Share Analysis
11.3 Strategic Outlook
11.3.1 Mergers & Acquisitions
11.3.2 New Product Development
11.3.3 Portfolio/Production Capacity Expansions
11.3.4 Joint Ventures, Collaborations, Partnerships & Agreements
11.3.5 Others
12. Company Profiles
12.1 Meltwater
12.1.1 Company Overview
12.1.2 Product/Service Landscape
12.1.3 Financial Overview
12.1.4 Recent Developments
12.2 Khoros
12.2.1 Company Overview
12.2.2 Product/Service Landscape
12.2.3 Financial Overview
12.2.4 Recent Developments
12.3 Cision
12.3.1 Company Overview
12.3.2 Product/Service Landscape
12.3.3 Financial Overview
12.3.4 Recent Developments
12.4 Simplify360
12.4.1 Company Overview
12.4.2 Product/Service Landscape
12.4.3 Financial Overview
12.4.4 Recent Developments
12.5 Hootsuite
12.5.1 Company Overview
12.5.2 Product/Service Landscape
12.5.3 Financial Overview
12.5.4 Recent Developments
12.6 Oracle
12.6.1 Company Overview
12.6.2 Product/Service Landscape
12.6.3 Financial Overview
12.6.4 Recent Developments
12.7 Salesforce
12.7.1 Company Overview
12.7.2 Product/Service Landscape
12.7.3 Financial Overview
12.7.4 Recent Developments
12.8 IBM
12.8.1 Company Overview
12.8.2 Product/Service Landscape
12.8.3 Financial Overview
12.8.4 Recent Developments
12.9 Adobe
12.9.1 Company Overview
12.9.2 Product/Service Landscape
12.9.3 Financial Overview
12.9.4 Recent Developments
12.10 SAS Institute
12.10.1 Company Overview
12.10.2 Product/Service Landscape
12.10.3 Financial Overview
12.10.4 Recent Developments
12.11 Clarabridge
12.11.1 Company Overview
12.11.2 Product/Service Landscape
12.11.3 Financial Overview
12.11.4 Recent Developments
12.12 NetBase
12.12.1 Company Overview
12.12.2 Product/Service Landscape
12.12.3 Financial Overview
12.12.4 Recent Developments
12.13 Digimind
12.13.1 Company Overview
12.13.2 Product/Service Landscape
12.13.3 Financial Overview
12.13.4 Recent Developments
12.14 Brandwatch
12.14.1 Company Overview
12.14.2 Product/Service Landscape
12.14.3 Financial Overview
12.14.4 Recent Developments
12.15 Talkwalker
12.15.1 Company Overview
12.15.2 Product/Service Landscape
12.15.3 Financial Overview
12.15.4 Recent Developments
The Social Media Analytics Market has been segmented as below:
Social Media Analytics Market, By Application
Social Media Analytics Market, By Component
Social Media Analytics Market, By Deployment Model
Social Media Analytics Market, By Organization Size
Social Media Analytics Market, By Industry Vertical
Social Media Analytics Market, By Region
Social Media Analytics Market, By Company
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