The Global Smart TV Market is expected to grow by 2027 at a CAGR of 18%.
Smart televisions, also known as connected TVs, are combined with internet connectivity, which supports in providing a wide range of features, such as on-demand content from different applications, access to streaming services, and the capability of connecting with other wireless devices. They can also receive cable, satellite or over the air transmission passively. Besides this, smart TVs have extra hardware and connections, along with a TV operating system and a graphical user interface. These adaptations help viewers in accessing and controlling structures of the related devices and streaming content from internet video services. Due to rapid urbanization, inflating income levels and the easy availability of high-speed internet, there is a rise in the consumers’ spending on online video streaming channels, such as YouTube Premium, Netflix, Hulu, Vimeo and Amazon Prime Video. In line with this, as smart TVs can wirelessly connect to input devices, such as keyboards, mouses, smartphones and tablets, for enhancing usability and enabling text entry, navigation and internet browsing, their demand is increasing across the world. A smart TV is any TV that has built-in Internet connectivity, allowing it to access a range of web based services. Smart TVs are available as stand-alone products but regular televisions can also be made “smart” through set-top boxes that enable advanced functions. Smart TVs allow users to access their TV entertainment experience by using various apps which are similar to their mobile phone apps. Users are also able to install, and run various advance applications which are based on specific platforms in smart Tv’s.
The global Smart TV market is segregated on the basis of Application as Commercial and Residential. Based on Distribution Channel the global Smart TV market is segmented in Online and Offline. Based on Platform the global Smart TV market is segmented in Tizen OS, iOS, MyHomeScreen, Android, Roku, WebOS, and Others.
Based on Technology, the global Smart TV market is segmented in OLED, QLED, LED, and LCD. The report also bifurcates the global Smart TV market based on Screen Type in Curved and Flat. The report also bifurcates the global Smart TV the global Screen Size market is segmented in 56 to 65 Inches, 46 to 55 Inches, 32 to 45 Inches, Above 65 Inches, and Below 32 Inches.
The global Smart TV market report provides geographic analysis covering regions, such as North America, Europe, Asia-Pacific, and Rest of the World. The Global Smart TV market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.
Competitive Rivalry
Samsung Electronics Co, Sony Corporation, TCL Corporation, Vizio Inc, Westinghouse Electric Corporation, Apple Inc, Ltd Haier Group Corporation, Hisense Group Co. Ltd, Hitachi Ltd, Insignia Systems Inc, and others are among the major players in the global Smart TV market. The companies are involved in several growth and expansion strategies to gain a competitive advantage. Industry participants also follow value chain integration with business operations in multiple stages of the value chain.
The Global Smart TV Market has been segmented as below:
Global Smart TV Market, By Application
Global Smart TV Market, By Distribution Channel
Global Smart TV Market, By Platform
Global Smart TV Market, By Technology
Global Smart TV Market, By Screen Type
Global Smart TV Market, By Screen Size
Global Smart TV Market, By Region
Global Smart TV Market, By Company
The report covers:
Report Scope:
The global Global Smart TV market report scope includes detailed study covering underlying factors influencing the industry trends.
The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies.
The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Global Smart TV market share. Major industry players with significant revenue share include Samsung Electronics Co , Sony Corporation , TCL Corporation, Vizio Inc , Westinghouse Electric Corporation, Apple Inc , Ltd Haier Group Corporation , Hisense Group Co. Ltd, Hitachi Ltd , Insignia Systems Inc, and others.
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1. Introduction
1.1 Key Insights
1.2 Report Overview
1.3 Markets Covered
1.4 Stakeholders
2. Research Methodology
2.1 Research Scope
2.2 Market Research Process
2.3 Research Data Analysis
2.4.1 Secondary Research
2.4.2 Primary Research
2.4.3 Models for Estimation
2.5 Market Size Estimation
2.5.1 Bottom-Up Approach – Segmental Market Analysis
2.5.2 Top-Down Approach – Parent Market Analysis
3. Executive Summary
4. Market Overview
4.1 Introduction
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Challenges
4.2 Porter’s Five Force Analysis
5. Global Smart TV Market, By Application
5.1 Introduction
5.2 Commercial
5.2.1 Market Overview
5.2.2 Market Size and Forecast
5.3 Residential
5.3.1 Market Overview
5.3.2 Market Size and Forecast
6. Global Smart TV Market, By Distribution Channel
6.1 Introduction
6.2 Online
6.2.1 Market Overview
6.2.2 Market Size and Forecast
6.3 Offline
6.3.1 Market Overview
6.3.2 Market Size and Forecast
7. Global Smart TV Market, By Platform
7.1 Introduction
7.2 Tizen OS
7.2.1 Market Overview
7.2.2 Market Size and Forecast
7.3 iOS
7.3.1 Market Overview
7.3.2 Market Size and Forecast
7.4 MyHomeScreen
7.4.1 Market Overview
7.4.2 Market Size and Forecast
7.5 Android
7.5.1 Market Overview
7.5.2 Market Size and Forecast
7.6 Roku
7.6.1 Market Overview
7.6.2 Market Size and Forecast
7.7 WebOS
7.7.1 Market Overview
7.7.2 Market Size and Forecast
7.8 Others
7.8.1 Market Overview
7.8.2 Market Size and Forecast
8. Global Smart TV Market, By Technology
8.1 Introduction
8.2 OLED
8.2.1 Market Overview
8.2.2 Market Size and Forecast
8.3 QLED
8.3.1 Market Overview
8.3.2 Market Size and Forecast
8.4 LED
8.4.1 Market Overview
8.4.2 Market Size and Forecast
8.5 LCD
8.5.1 Market Overview
8.5.2 Market Size and Forecast
9. Global Smart TV Market, By Screen Type
9.1 Introduction
9.2 Curved
9.2.1 Market Overview
9.2.2 Market Size and Forecast
9.3 Flat
9.3.1 Market Overview
9.3.2 Market Size and Forecast
10. Global Smart TV Market, By Screen Size
10.1 Introduction
10.2 56 to 65 Inches
10.2.1 Market Overview
10.2.2 Market Size and Forecast
10.3 46 to 55 Inches
10.3.1 Market Overview
10.3.2 Market Size and Forecast
10.4 32 to 45 Inches
10.4.1 Market Overview
10.4.2 Market Size and Forecast
10.5 Above 65 Inches
10.5.1 Market Overview
10.5.2 Market Size and Forecast
10.6 Below 32 Inches
10.6.1 Market Overview
10.6.2 Market Size and Forecast
11. Global Smart TV Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 North America Global Smart TV, By Application
11.2.2 North America Global Smart TV, By Distribution Channel
11.2.3 North America Global Smart TV, By Platform
11.2.4 North America Global Smart TV, By Technology
11.2.5 North America Global Smart TV, By Screen Type
11.2.6 North America Global Smart TV, By Screen Size
11.3 Europe
11.3.1 Europe Global Smart TV, By Application
11.3.2 Europe Global Smart TV, By Distribution Channel
11.3.3 Europe Global Smart TV, By Platform
11.3.4 Europe Global Smart TV, By Technology
11.3.5 Europe Global Smart TV, By Screen Type
11.3.6 Europe Global Smart TV, By Screen Size
11.4 Asia-Pacific
11.4.1 Asia-Pacific Global Smart TV, By Application
11.4.2 Asia-Pacific Global Smart TV, By Distribution Channel
11.4.3 Asia-Pacific Global Smart TV, By Platform
11.4.4 Asia-Pacific Global Smart TV, By Technology
11.4.5 Asia-Pacific Global Smart TV, By Screen Type
11.4.6 Asia-Pacific Global Smart TV, By Screen Size
11.5 Rest of the World
11.5.1 Rest of the World Global Smart TV, By Application
11.5.2 Rest of the World Global Smart TV, By Distribution Channel
11.5.3 Rest of the World Global Smart TV, By Platform
11.5.4 Rest of the World Global Smart TV, By Technology
11.5.5 Rest of the World Global Smart TV, By Screen Type
11.5.6 Rest of the World Global Smart TV, By Screen Size
12. Competitive Insights
12.1 Key Insights
12.2 Company Market Share Analysis
12.3 Strategic Outlook
12.3.1 Mergers & Acquisitions
12.3.2 New Product Development
12.3.3 Portfolio/Production Capacity Expansions
12.3.4 Joint Ventures, Collaborations, Partnerships & Agreements
12.3.5 Others
13. Company Profiles
13.1 Samsung Electronics Co
13.1.1 Company Overview
13.1.2 Product/Service Landscape
13.1.3 Financial Overview
13.1.4 Recent Developments
13.2 Sony Corporation
13.2.1 Company Overview
13.2.2 Product/Service Landscape
13.2.3 Financial Overview
13.2.4 Recent Developments
13.3 TCL Corporation
13.3.1 Company Overview
13.3.2 Product/Service Landscape
13.3.3 Financial Overview
13.3.4 Recent Developments
13.4 Vizio Inc
13.4.1 Company Overview
13.4.2 Product/Service Landscape
13.4.3 Financial Overview
13.4.4 Recent Developments
13.5 Westinghouse Electric Corporation
13.5.1 Company Overview
13.5.2 Product/Service Landscape
13.5.3 Financial Overview
13.5.4 Recent Developments
13.6 Apple Inc
13.6.1 Company Overview
13.6.2 Product/Service Landscape
13.6.3 Financial Overview
13.6.4 Recent Developments
13.7 Ltd Haier Group Corporation
13.7.1 Company Overview
13.7.2 Product/Service Landscape
13.7.3 Financial Overview
13.7.4 Recent Developments
13.8 Hisense Group Co. Ltd
13.8.1 Company Overview
13.8.2 Product/Service Landscape
13.8.3 Financial Overview
13.8.4 Recent Developments
13.9 Hitachi Ltd
13.9.1 Company Overview
13.9.2 Product/Service Landscape
13.9.3 Financial Overview
13.9.4 Recent Developments
13.10 Insignia Systems Inc
13.10.1 Company Overview
13.10.2 Product/Service Landscape
13.10.3 Financial Overview
13.10.4 Recent Developments
13.11 Koninklijke Philips NV
13.11.1 Company Overview
13.11.2 Product/Service Landscape
13.11.3 Financial Overview
13.11.4 Recent Developments
13.12 LG Electronics Inc
13.12.1 Company Overview
13.12.2 Product/Service Landscape
13.12.3 Financial Overview
13.12.4 Recent Developments
13.13 Panasonic Corporation
13.13.1 Company Overview
13.13.2 Product/Service Landscape
13.13.3 Financial Overview
13.13.4 Recent Developments
The Global Smart TV Market has been segmented as below:
Global Smart TV Market, By Application
Global Smart TV Market, By Distribution Channel
Global Smart TV Market, By Platform
Global Smart TV Market, By Technology
Global Smart TV Market, By Screen Type
Global Smart TV Market, By Screen Size
Global Smart TV Market, By Region
Global Smart TV Market, By Company
