Internet penetration in India has increased over the years and it has largely been possible due to enhanced quality services by telecom operators at competitive rates. Increasing quality of handsets at affordable rates,quality services by telecom providers, need of information, entertainment and M-commerce are driving the growth of mobile value added services. As the Indian consumers have upgraded themselves to smartphones, popular values added services (VAS) such as short service message, astrology updates, news alerts and weather updates have been replaced by applications which have sophisticated features to meet consumer demands.
The Indian MVAS market is expected to grow in the Upcoming Report years mainly driven by consumers VAS and enterprise VAS. The consumer VAS segment is expected to drive the Indian MVAS market, but still enterprise VAS segment is predicated to see a large market growth in the near future. The Indian MVAS market is expected to grow at a CAGR of 18.5% during the period 2022-2027. The consumer VAS is expected to grow at a faster rate in comparis onto enterprise VAS. However, the lack of the promotions and proper usage the will hamper the market for the growth.
Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education are the future of mobile value added services (M-VAS) market in India. Also, the increasing demand from the enterprise side will give an opportunity for the regional players in the market. Healthcare, education,banking, government and commercial enterprises are the major verticals and they are investing more on the mobile platforms and have been receiving a handsome revenue. Some of the major market players of mobile value added service market in India are CanvasM Technologies, Comviva Technologies,IMImobile Pvt.Ltd, and OnMobile Global. The report also talks about the companies to watch for such as Mobile2Win and Value First Digital Media.
This study covers and analyses “Mobile VAS market in India”.Bringing out the complete key insights of this industry, this report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiative and technologies related to the market.In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Mobile Value Added Services Market, By Solutions
8 Mobile Value Added Services Market, By End User
9 Mobile Value Added Services Market, By Industry
10 Geographic Analysis
11 Competitive Landscape
12 Company Profiles –
CanvasM Technologies –
Comviva Technologies –
IMImobile Pvt.Ltd –
OnMobile Global – Mobile2Win
By Verticals: mEntertainment mCommerce, mBanking, mEducation, mHealth, mGovernance, mAgriculture
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1 INTRODUCTION
1.1 Key Take Aways
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Research Methodology
1.5.1 Market Size
1.5.2 Market Share
1.5.3 Key Data Points From Secondary Sources
1.5.4 Key Data Points From Primary Sources
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Key Data From Secondary Sources
2.1.3 Primary Data
2.1.4 Key Data From Primary Sources
2.1.4.1 Key Industry Insights
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities
4.2 Mobile value added services Market, By End User, Between 2018-2024
4.3 MVAS Solution Market Size, By Top Five Type and By Region, 2018
4.4 MVAS Regional Market
4.5 Lifecycle Analysis, By Region, 2018
5 Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 By Solution
5.3.2 By User Type
5.3.3 By Industry Vertical
5.3.4 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increase in Number of Smartphone and Tablet Users
5.4.1.2 Mobile Internet
5.4.1.3 Increased Usage of Mobile Applications and Mobile Web
5.4.2 Restraint
5.4.2.1 Understanding of Consumer Behaviour
5.4.3 Opportunities
5.4.3.1 Social Media
5.4.3.2 Rich Communication Services
5.4.4 Challenge
5.4.4.1 Privacy Concerns
6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat of New Entrants
6.3.2 Threat of Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Competitive Rivalry
7 Mobile Value Added Services Market Analysis, By Solution
7.1 Introduction
7.2 Short Message Service (SMS)
7.3 Multimedia Messaging Service (MMS)
7.4 Location-Based Services
7.5 Mobile Email & IM (Instant Messaging)
7.6 Mobile Money
7.7 Mobile Advertising
7.8 Mobile Infotainment
8 Mobile Value Added Services Market Analysis, By End User
8.1 Introduction
8.2 Consumers
8.3 Enterprises
9 MVAS Market Analysis, By Industry Vertical
9.1 Introduction
9.2 BFSI
9.3 Education
9.4 Government
9.5 Healthcare
9.6 Media and Entertainment
9.7 Retail
9.8 Telecom & IT
9.9 Others
10 Geographic Analysis
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia-Pacific
10.5 Middle East and Africa
10.6 Latin America
11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation & Trends
11.2.1 New Product Launches
11.2.2 Agreements, Partnerships, Collaborations, Expansions and New Contracts,
11.2.3 Mergers & Acquisitions
12 Company Profiles
12.1 Introduction
12.2 AT&T
12.3 Apple
12.4 Google
12.5 Vodafone
12.6 Mahindra Comviva
12.7 Inmobi
12.8 One97 Communications Limited
12.9 Onmobile Global Limited
12.10 Comverse
12.11 Ongzhong Corporation
