Loyalty management deals with conniving of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program intentions at providing strong value to the customers followed by improved customer penetration, cross selling and retention. A loyalty management system involves of operational parameters which include funding options, program design and transaction types among others. In addition, it also includes various value parameters like redemption thresholds, redemption options and earn rates. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include development of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services. Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Main enterprises are focusing on applying these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.
The global loyalty management market is expected to be around USD 20 billion by 2027, at a CAGR of 15% during the forecast period.
Global Loyalty Management market is segmented based on End-User Vertical as, Email BFSI, Aviation, Automotive, Media and Entertainment, and Hospitality. On the basis of Delivery Type, the global Loyalty Management market is segregated as Standalone Program and Managed Platform.
Global Loyalty Management market report covers various regions including North America, Europe, Asia Pacific, and Rest of World. The regional Loyalty Management market is further bifurcated for major countries including U.S., Canada, Germany, UK, France, Italy, China, India, Japan, Brazil, South Africa and others.
Research Methodology:
To calculate the market size, the report considers the revenue generated from the sales of Loyalty Management market manufacturers. The revenue generated from the sales of Loyalty Management manufacturer has been calculated through primary and secondary research.
The market size estimation also considered leading players revenues as part of triangulation the key players considered are IBM (US), Comarch (Poland), Aimia (Canada), SAP (Germany), Oracle (US), Bond Band Loyalty (Canada), Tibco (US), Salesforce (US), Maritz Holdings Inc. (US), Capillary (Singapore), ICF Next (US), Antavo (UK), Blue Ocean (Canada), Kobie Marketing (US), and Epsilon (US). Availability in the Loyalty Management market across the globe identified through secondary research and a corresponding detailed analysis of the top vendors in the market. The market size calculation also includes types of segmentation determined using secondary sources and verified through primary sources.
The Loyalty Management Market has been segmented as below:
Loyalty Management Market, By Verticals
Loyalty Management Market by Delivery Type
Loyalty Management Market by Organization Size
Loyalty Management Market by Deployment Type
Loyalty Management Market, By Region
Report scope:
The global Loyalty Management market report covers detailed study with the underlying influencing factors for the variations in the industry growth trends. The report scope includes market analysis on regional as well as country level.
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1. Introduction
1.1. Key Points
1.2. Report Description
1.3. Markets Covered
1.4. Stakeholders
2. Research Methodology
2.1. Research Scope
2.2. Market Research Process
2.3. Research Data Analysis
2.3.1. Secondary Research
2.3.2. Primary Research
2.3.3. Models for Estimation
2.4. Market Size Estimation
2.4.1. Bottom-Up Approach
2.4.2. Top-Down Approach
3. Executive Summary
4. Loyalty Management Market, By Vertical
4.1. Key Points
4.2. BFSI
4.2.1. Market Overview
4.2.2. Market Size & Forecast
4.3. Media & entertainment
4.3.1. Market Overview
4.3.2. Market Size & Forecast
4.4. Government & public
4.4.1. Market Overview
4.4.2. Market Size & Forecast
4.5. Automotive
4.5.1. Market Overview
4.5.2. Market Size & Forecast
4.6. Others
4.6.1. Market Overview
4.6.2. Market Size & Forecast
4.7. Aviation
4.7.1. Market Overview
4.7.2. Market Size & Forecast
4.8. Healthcare & life sciences
4.8.1. Market Overview
4.8.2. Market Size & Forecast
4.9. Retail & consumer goods
4.9.1. Market Overview
4.9.2. Market Size & Forecast
4.10. Manufacturing
4.10.1. Market Overview
4.10.2. Market Size & Forecast
5. Loyalty Management Market, By Delivery Types
5.1. Key Points
5.2. Managed Program
5.2.1. Market Overview
5.2.2. Market Size & Forecast
5.3. Standalone program
5.3.1. Market Overview
5.3.2. Market Size & Forecast
6. Loyalty Management Market, By Organization Size
6.1. Key Points
6.2. SMEs
6.2.1. Market Overview
6.2.2. Market Size & Forecast
6.3. Large enterprises
6.3.1. Market Overview
6.3.2. Market Size & Forecast
7. Loyalty Management Market, By Deployment Type
7.1. Key Points
7.2. Cloud
7.2.1. Market Overview
7.2.2. Market Size & Forecast
7.3. On-Premises
7.3.1. Market Overview
7.3.2. Market Size & Forecast
8. Loyalty Management Market, By Region
8.1. North America
8.1.1. North America Loyalty Management Market, By Verticals
8.1.2. North America Loyalty Management Market, By Delivery Types
8.1.3. North America Loyalty Management Market, By Organization Size
8.1.4. North America Loyalty Management Market, By Deployment Type
8.1.5. By Country
8.1.5.1. U.S
8.1.5.2. Canada
8.1.5.3. Mexico
8.2. Europe
8.2.1. Europe Loyalty Management Market, By Verticals
8.2.2. Europe Loyalty Management Market, By Delivery Types
8.2.3. Europe Loyalty Management Market, By Organization Size
8.2.4. Europe Loyalty Management Market, By Deployment Type
8.2.5. By Country
8.2.5.1. U.K
8.2.5.2. Germany
8.2.5.3. Italy
8.2.5.4. France
8.2.5.5. Rest of Europe
8.3. Asia Pacific
8.3.1. Asia Pacific Loyalty Management Market, By Verticals
8.3.2. Asia Pacific Loyalty Management Market, By Delivery Types
8.3.3. Asia Pacific Loyalty Management Market, By Organization Size
8.3.4. Asia Pacific Loyalty Management Market, By Deployment Type
8.3.5. By Country
8.3.5.1. China
8.3.5.2. Australia
8.3.5.3. Japan
8.3.5.4. South Korea
8.3.5.5. India
8.3.5.6. Rest of Asia Pacific
8.4. Rest of World
8.4.1. Rest of World Loyalty Management Market, By Verticals
8.4.2. Rest of World Loyalty Management Market, By Delivery Types
8.4.3. Rest of World Loyalty Management Market, By Organization Size
8.4.4. Rest of World Loyalty Management Market, By Deployment Type
The Loyalty Management Market has been segmented as below:
Loyalty Management Market, By Verticals
Loyalty Management Market by Delivery Type
Loyalty Management Market by Organization Size
Loyalty Management Market by Deployment Type
Loyalty Management Market, By Region
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