Geomarketing is a tool that usages information based on geographical locations in order to support companies develop marketing strategies and campaigns. Digital mapping agrees marketers to analyse data by region or physical position to organize and display data. Geomarketing is becoming progressively cost-effective by the advent of digital technology so that companies of any size can profit. Geomarketing uses geographical information systems and geographic context information to search the Internet, mobile research, and social media as part of a digital strategy. Many Geomarketing services are well-matched with multiple platforms like smartphones, tablets and PCs. The procedure of geo-marketing is not overall new process. Modernizations in the turf are giving progressively exact and precise outcomes. These innovations include geo-fencing, which brings organizations and clients closer. Like area focusing on, geo-fencing enables organizations to pull in contender’s customers or to type mindfulness for their very individual image.

The global geomarketing market is expected to be around USD 50.5 billion by 2027 at a CAGR 25%.

Global Geomarketing market is segmented based on the Technology as, Wi-Fi, Bluetooth, Beacons, NFC, and GPS. On the basis of Location as, Indoor, and Outdoor. On the basis of Software as Location and Predictive Analytics, Reporting, and Geofencing.

Global Geomarketing market report covers various regions including North America, Europe, Asia Pacific, and Rest of World. The regional Geomarketing market is further bifurcated for major countries including U.S., Canada, Germany, UK, France, Italy, China, India, Japan, Brazil, South Africa and others.

Research Methodology:

To calculate the market size, the report considers the Location generated from the sales of Geomarketing market manufacturers. The Location generated from the sales of Geomarketing manufacturer has been calculated through primary and secondary research.

The market size estimation also considered leading players Locations as part of triangulation the key players considered are Google (US), Microsoft (US), IBM (US), Cisco (US), Oracle (US), Adobe (US), Salesforce (US), ESRI (US), Software Ag (Germany), Ericsson (Sweden), Qualcomm (US), Xtremepush (Ireland), Plot Projects (Netherlands), Rover (Canada), Mobile Bridge (Netherlands), Hyper (US), Reveal Mobile (US), Galigeo (Europe), Navigine (US), Clevertap (US), Urban Airship (US), Bluedot Innovation (US), Merkle (US), Foursquare (US), and LocationGuru. Availability Services among others operating in the Geomarketing market across the globe identified through secondary research and a corresponding detailed analysis of the top vendors in the market. The market size calculation also includes Verticals of segmentation determined using secondary sources and verified through primary sources.

The Geomarketing Market has been segmented as below:

Geomarketing Market, By Location

• Outdoor
• Indoor

Geomarketing Market, By Deployment Mode

• Cloud
• On-Premises

Geomarketing Market, By Vertical

• Retail and eCommerce
• Media and Entertainment
• Travel and Hospitality
• Others
• BFSI
• Healthcare and Life Sciences
• Telecommunications and IT

Geomarketing Market, By Component

• Services

• Advisory And Consulting
•  Deployment And Integration
•  Support And Maintenance

•     Software

• Geofencing
• Reporting and Data Visualization
• Content Management
• Location and Predictive Analytics

Geomarketing Market, By Technology

• Wi-Fi
• Near-Field Communication
• iBeacon
• Bluetooth
• Global Positioning System
• Radio-Frequency Identification `

Geomarketing Market, By Region

• North America
• Europe
• Asia Pacific
• Rest of World

Report scope:

The global Geomarketing market report covers detailed study with the underlying influencing factors for the variations in the industry growth trends. The report scope includes market analysis on regional as well as country level.

Reasons to Buy this Report:

• Gain comprehensive insights on the industry trends
• Identify industry opportunities and key growth segments
• Obtain complete market study on the Geomarketing market

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