Connected toys is also called as smart toys derives in all forms and scopes but all have some degree of connectivity permitting children to interact through the toy through a smart device. Gone are the days when monopoly or a game of building a LEGO spaceship could hold children’s consideration. Interactive tech toys or connected toys are a reality that most kids see as a given. A recent study concluded that 90% kids under the age of 2 know how to use a smartphone. Then, connected toys are not just for the preference of kids. They are also fast popularity among parents who see these as a means to monitor their children while away. For example, with toys like Teddy the Guardian, they can amount their babies’ temperature as well as heart rate. Connected Toys Market size is anticipated to grow steadily over the forecast time span due to the increase within the adoption of technology-enabled devices like smartphones, tablets, computers, smart televisions, and others. These products are enabled with internet connectivity, Bluetooth, sensors, GPS tracking, and voice recognition systems, making them highly interactive and entertaining. Additionally, the market is projected to realize demand as these toys emphasize on enhancing sociability and collaborative play skills of youngsters by facilitating interactive communication. These toys include responsive robotic animals, birds, books, instruments, modular bricks, soft toys, cars, and bikes, which are allowed with ultrasonic waves, light, and sense touch. The growing adoption of such advanced products will positively impact the connected toys market growth. Data breaches and concerns associated with children’s privacy are the factors hindering the connected toys market growth. Several government organizations are implementing several regulations to curb these breaches. Additionally, companies within the connected toys market are collaborating through technology providers to enhance the core features within the products and make them safer & user-friendly. as an example, CogniToys Dino may be a cloud-connected device, which uses Wi-Fi and IBM Watson to remain connected. The toy uses IBM Watson’s tongue Processing  and responses consistent with a child’s skill sets and age bracket. The device utilizes internet connectivity and helps children for improving pronunciations and cautioning them if they use expletives. Schools and playgroups in several countries are emphasizing on using interactive teaching methods to form learning interesting, thereby positively impacting the connected toys market growth.

The global connected toys market is expected to be around US$ 23 billion by 2027 at a CAGR of 19%.

The global Connected Toys market is segregated on the basis of Interacting Device as Console-Connected Toys, Tablet-Connected Toys, APP-Connected Drones, and Smartphone-Connected Toys. Based on Age Group the global Connected Toys market is segmented in Teenagers, 9–12 Years, 6–8 Years, and 2–5 Years.

The global Connected Toys market report provides geographic analysis covering regions, such as North America, Europe, Asia-Pacific, and Rest of the World. The Connected Toys market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.

Competitive Rivalry

PlayFusion, Anki, WowWee, DXTR Labs, Leka, Mattel, Hasbro, LEGO Group, Sphero, Sony, and others are among the major players in the global Connected Toys market. The companies are involved in several growth and expansion strategies to gain a competitive advantage. Industry participants also follow value chain integration with business operations in multiple stages of the value chain.

The Connected Toys Market has been segmented as below:

Connected Toys Market, By Interacting Device

• Console-Connected Toys
• Tablet-Connected Toys
• APP-Connected Drones
• Smartphone-Connected Toys

Connected Toys Market, By Age Group

• Teenagers
• 9–12 Years
• 6–8 Years
• 2–5 Years

Connected Toys Market, By Region

• North America
• Europe
• Asia-Pacific
• Rest of the World

Connected Toys Market, By Company

• PlayFusion
• Anki
• WowWee
• DXTR Labs
• Leka
• Mattel
• Hasbro
• LEGO Group
• Sphero
• Sony
• PLAYMOBIL
• BANDAI NAMCO
• K’NEX
• Konami
• Wonder Workshop

The report covers:

• Global Connected Toys market sizes from 2018 to 2027, along with CAGR for 2022-2027
• Market size comparison for 2020 vs 2027 with actual data for 2021, estimates for 2022 and forecast from 2022 to 2027
• Global Connected Toys market trends, covering comprehensive range of consumer trends & manufacturer trends
• Value chain analysis covering participants from raw material suppliers to the downstream buyer in the global Connected Toys market
• Major market opportunities and challenges in forecast timeframe to be focused
• Competitive landscape with analysis on competition pattern, portfolio comparisons, development trends and strategic management
• Comprehensive company profiles of the key industry players

Report Scope:

The global Connected Toys market report scope includes detailed study covering underlying factors influencing the industry trends.

The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies.

The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Connected Toys market share. Major industry players with significant revenue share include PlayFusion, Anki, WowWee, DXTR Labs, Leka, Mattel, Hasbro, LEGO Group, Sphero, Sony, and others.

Reasons to Buy this Report:

• Gain detailed insights on the Connected Toys industry trends
• Find complete analysis on the market status
• Identify the Connected Toys market opportunities and growth segments
• Analyse competitive dynamics by evaluating business segments & product portfolios
• Facilitate strategy planning and industry dynamics to enhance decision making

Some of the recent developments Connected Toys Market are as follows:

Sony

• 08-2018: Sony Electronics Inc. exposed plans to offer a special First Litter Edition of its acclaimed aibo autonomous robotic “puppy” companion in the United States.

PLAYMOBIL

• 01-2020: The international toy and entertainment brand, Playmobil, has dedicated further to its support of independent retailers with its new loyalty scheme, an initiative which will see customers collect stickers with every brand purchase.
• 01-2020: The international toy and entertainment brand, Playmobil, has devoted further to its support of independent retailers with its new loyalty scheme, an initiative that will see customers collect stickers with every brand purchase.

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